Client & Project Discovery
Getting to know you and your project. An introduction to your objectives to help you understand the possible roads we could take to solve them, are the first steps of the whole process.
Initial Meeting
This is when we meet for the first time, either virtually or in person if location allows. We go over project objectives, expectations, discuss possible solution to your project, and discuss crucial information that will let me elaborate an initial project proposal.
Define Resources
Based on your project's needs and proportions, we will go over the different technologies that could be used to complete the project, and the implications these will involve. We will also define if there will be a need to bring additional team players to complete specific areas in the project (see collaboration).
The Proposal
I will present an initial project proposal that will include all basic information needed to get the project rolling. Things like schedules, deliverables, resources, process overview, project costs, and terms and conditions will be included, revised and improved.
Client Approval
Once we both understand what we will be doing, and you are satisfied with the proposed project roadmap, we are ready to move forward. All stages in the process end up with a client approval step, and will only move forward until this milestone is reached.
Key Milestone
Stage 1 : Strategy
The planning stage of the project, understanding what your goals and objectives are, and developing a solid and realistic plan to achieve them.
Define Business Objectives
Time to officially get the project going. First we will define the goals and objectives that the project should accomplish, which will align with your business objectives. Later we will establish a strategy to achieve them.
Vision, Scope & Reach
After establishing the business objectives, we will define and narrow down the target audience, to later establish the creative and technical solutions for the project. We will set limits to how far we need, should, and want to go in order to achieve each milestone in our project.
Content Strategy
Based on your target audience, we will determine the correct type of content that should be delivered. It is crucial to identify the efforts and implications of creating such content, and elaborate a strategy that plans for future use and maintenance, aligns communications efforts, always targeting a single goal.
Client Approval
We have completed a solid strategy and a game plan for the project, if you are satisfied and happy with these decisions, we are ready to move on to the Design Stage. All stages in the process end up with a client approval step, and will only move forward until this milestone is reached.
Key Milestone
Stage 2 : Design
During the design stage, we will define all structures of information, as well as all the graphical aspects of the project.
Information Architecture
The design and strategy of structures for information, including navigational structures and content taxonomies. This is the segmentation of all the logical parts of the project. Wireframes, site maps, and user flows are created.
Design Proposal
A solid Look-and-Feel will be created for the overal project. We will start with an initial design proposal, which is presented, together with different design variations. One direction is chosen.
Complete Design Requirements
Once the project's Look-and-Feel is defined, we will move forward to completing the rest of the interfaces, and required design assets. Please Note none of these pieces are yet functional.
Revisions
Once all interfaces are completed, we will take a step back and have a look at the overall design, finding elements that could use some further polishing. Hand-crafting your project and assuring that every single pixel is ready to go is my commitment.
Client Approval
Design and creative aspects of the project have been completed, is time to begin developing. All stages in the process end up with a client approval step, and will only move forward until this milestone is reached.
Key Milestone
Stage 3 : Development
The Development Stage is where your project comes to life, this is the Frankenstein moment, where all the cables are connected, the switches are turned on, and the internal plumbing is done.
Functioning Prototypes
Once the design has been completed and is ready to go, we will move forward into developing the initial functioning prototypes of the site. Design optimization for web, hand-coded HTML and CSS, all spiced with some JavaScript to enhance the user experience (UX).
CMS Integration
When the functioning prototypes are done and have been tested, they will be integrated into the content management system (CMS) that was chosen for your project. For the first time, you will start experiencing your site as a dynamic system/organism.
Project Deployment
Once the project has been completely integrated into the CMS, we will go ahead and begin the deployment steps. This step will involve configuring all technical requirements for the project to work: Hosting Solution, Servers, Domain names, etc.
QA
Your project is live, but not yet public! We will revise it over and over again, assuring everything is in order and working correctly. I will teach you how to use the system in place, and make sure everything is transparent between yourself and your new site.
BUYAKA!!!
Project Completion
Unless you choose to include any post-launch services (below), this final approval will be the final milestone in successfully completing your project.
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Stage 4 : Evolution [optional]
Once your project has been launched, there are a bunch of things we could do to extend its reach. In fact, the best way to assure we are in the right track towards achieving all business objectives, is by tracking and measuring the progress and growth of the website, and help it evolve into a better solution.
Project Management
If you need help maintaining your content and website strategy direction, I can help. I can oversee the growth and maintenance of your site, and help your team keep its goals aligned.
Strategic Support
Keeping track of the impact of your website, measuring and evaluating results to propose new implementations. Strengthening what is weak, and maximize what is already working.
+ Communication
Extend your reach beyond your website or current implementation. Thanks to a team of experts, we could complement your project and extend its reach using traditional media or additional digital channels to spread your message!
This is exactly what I am looking for. What do I do now? Let's get in touch
Do you still have any questions? Not a Problem. Frequently Answered Questions